Demographic Data Append
The Demographic Data Append feature is available as an additional option if your DonorScape services include only Philanthropic Screening; this feature is automatically included as part of Predictive Modeling services.
DonorScape activates the Demographic Data Append function when a search fails to return any real estate or income data for a prospect. To collect additional information, DonorScape pulls information for that prospect’s household from Acxiom (the leading provider of comprehensive household-level demographic and consumer information). Acxiom data is always calculated as an Exact match in the philanthropic screening process. This process helps fill in some of the gaps in data and often results in more comprehensive match results.
For pricing and options to add demographic data appends, contact [email protected].